Many smoothie mix distributors sell products that use added sugars and sweeteners to add flavor and extend the shelf life of their products, but at what cost? 

Added sugars have proven to be dangerous, especially when consumed rapidly in high amounts, like in a fruit juice or soft drinks. Studies have shown fruit juice to have a high concentration of fructose, which can make them just as dangerous as soft drinks when consumed on a regular basis. While glucose serves as fuel for the body, fructose is processed almost exclusively in the liver, where it is converted to glucose, which increases the risk of diabetes, cardiovascular disease, and liver disease. The fructose in whole fruit comes with fiber, which slows down and reduces the absorption of sugar in the body. However, when the fruit is blended or turned into juice, this vital insoluble fiber is broken down, overwhelming the liver’s ability to digest the sugar. This causes blood glucose and insulin levels to rise, while increasing triglycerides and the risk for chronic illnesses. 

Not all smoothie mix distributors are created equal. As a restauranteur looking to purchase supplies, if you take the time to do your research you can source smoothie mix distributors that offer a healthy alternative, so that you can offer your clients the healthiest choices.

Keep the following in mind when sourcing suppliers for smoothie mixes:

Fruit and vegetable consumption is part of a healthy diet, as such your customers are looking to make wiser choices when they eat out. The USDA recommends that Americans eat two cups of fruits and three cups of vegetables per day, however, more than 8 in 10 Americans do not consume enough fruits and veggies. In the latest edition of Dietary Guidelines for Americans, the USDA suggests filling half of your plate with fruits and vegetables at every meal, while also cutting down on added sugars as part of a healthy eating pattern. Smoothie mix distributors should be able to offer a product that is all natural 100% fruit mix with no sugar added. Whether you are purchasing smoothie mix for making smoothies, or for other drink recipes, it is important to ensure that each 16 oz. beverage made with their blends contain three fruit servings.

Is it possible to do more than blend beverages with the supplies you are purchasing from smoothie mix distributors? The best products will be versatile and usable for many items on your menu, thus making it a cost-effective choice. Smoothie mixes are already an economical solution for restauranteurs, but when you source the healthiest brand you are able to offer your customers all of the benefits of using fresh or frozen produce without the added cost that occurs from the preparation time, storage and waste. Smoothie mixes should be usable for a variety of food creations, either as a key ingredient, like in smoothies, or as a garnish, like on top of a sundae. 

Check the label – do the smoothie mix distributors you are currently purchasing from provide products that are kosher, non-GMO, vegan, gluten free and fat free? Does your supplier provide you with promotional materials and brochures to display to customers? Sourcing, purchasing and using only top products demonstrates that you genuinely care about your patrons and their dietary and lifestyle needs when they visit your establishment. 

As more information about the dangers of added sugar makes its way to the forefront of the food industry, smoothie mix distributors and restaurant owners alike should be moving towards products that are safe for consumers. Don’t allow sub-par ingredients to compromise the overall health benefits of your menu items. Offer your clients the healthiest choices and they will come back time and time again.